Beurocracy, social media and the erosion of neutral in Pakistan civil science.
Civil Servants’ Social Media Use in Pakistan: Blurring Neutrality, Fueling Personal Branding, Eroding Institutional Trust Key Trends & Concerns 1. From Faceless Bureaucracy to Personal Branding Historically, Pakistani civil servants were expected to be faceless and impartial. However, an emerging trend sees many cultivating personal brands through social media. As one Dawn columnist warned: building […]









