Saudi PIF Company Asfar Boosts Tourism in Al Baha and Yanbu
Saudi Arabia’s tourism sector is receiving a major boost. The Public Investment Fund (PIF) company, Asfar, has announced new projects. These initiatives are located in the beautiful regions of Al Baha and Yanbu.
This move aims to develop stunning tourist destinations across the Kingdom. Therefore, it will create unique and exciting experiences for visitors. The goal is to unlock the country’s vast tourism potential.
Developing Al Baha’s Scenic Landscapes
In Al Baha, the project will transform the Tanea area. It focuses on building a new, world-class mountain resort. This resort will offer over 100 luxurious hotel rooms and villas.
Furthermore, visitors can enjoy many recreational activities. For example, the plans include exciting hiking trails and thrilling adventure sports. Consequently, this will highlight the region’s stunning natural scenery.
Transforming Yanbu’s Coastal Charm
The Yanbu project will develop the Al Nakhil island area. It envisions a premier beach and marine tourism destination. This location will feature more than 250 hotel rooms and resort villas.
In addition, it will provide diverse waterfront activities. As a result, travelers can experience the beautiful Red Sea coast in a new way. This development strengthens Yanbu’s position as a key tourist spot.
These strategic projects support Saudi Arabia’s Vision 2030. They aim to diversify the national economy beyond oil. Ultimately, Asfar is creating new jobs and enriching the domestic tourism landscape for everyone.

