Paramount Wins Champions League Rights in UK From 2027
Paramount has secured major UK broadcasting rights for the Champions League. This Paramount Champions League agreement begins in 2027 and introduces a new era of football coverage. The move highlights growing competition in the sports media market.
The company will pay far more than the current £1bn deal. As a result, the investment signals strong confidence in football’s value. The contract runs for four years and ends in 2031. In addition, Amazon Prime will continue streaming one Tuesday match each week during the same period.
A Growing Presence in European Football
The deal follows the UC3 project led by UEFA, the European Club Association, and Relevent. The initiative aims to expand the reach of European football. Paramount already worked with UEFA on the creative films shown during the Champions League draws. Therefore, the partnership feels like a natural next step.
Industry sources view the agreement as promising for the Premier League. Another major broadcaster enters the landscape, which may help maintain healthy competition. This could also support overall TV revenue in the long run. However, observers still watch closely for updates on media mergers. Recently, reports suggested Paramount might consider a bid for Warner Bros Discovery, which owns TNT.
Football fans can expect wider coverage, fresh production styles, and more choice. The change creates exciting possibilities for inclusive viewing experiences across platforms.
