Russia Launches National Muslim-Friendly Tourism System
Russia is making a significant move to welcome more visitors from the Middle East. The national tourism brand, Discover Russia, has launched a dedicated “Muslim-Friendly” system. This framework was unveiled at the Qatar Travel Mart 2025. Therefore, it signals a major push to attract travelers from the Gulf region.
A Coordinated Framework for Comfort and Confidence
The new system establishes consistent standards across the country. It coordinates halal dining, prayer facilities, and culturally familiar hospitality practices. Furthermore, it introduces new travel routes and packages specifically designed for families. As a result, Gulf travelers can plan their Russian trips with greater ease and confidence.
The initiative covers diverse destinations from Moscow to Siberia. Key regions like Tatarstan and the North Caucasus highlight their rich Islamic heritage. Moreover, winter destinations like Sochi are creating packages that blend outdoor activities with accessible services.
Meeting the Demand for Winter and Cultural Travel
This development responds to growing interest from Gulf travelers. Many seek unique winter experiences and culturally compatible heritage tours. In addition, the official winter tourism platform is now available in Arabic. This allows visitors to explore and book their trips seamlessly in their own language.
The system aims to build stronger tourism ties between Russia and the Gulf. It provides clear, reliable pathways for cultural exploration. Ultimately, it ensures visitors can enjoy Russia’s vast landscapes with comfort and respect for their traditions.
Russia’s new framework is a thoughtful and strategic step forward. It opens the country’s doors wider to a valuable and growing travel market. A new chapter in accessible and welcoming tourism has begun.
