Pakistan is ramping up efforts to expand its citrus exports, with a strong focus on kinno, by exploring new international markets and introducing higher-value products. National Food Security and Research Minister Rana Tanveer Hussain announced on Saturday that the Department of Plant Protection (DPP) has accredited the Citrus Research Institute’s post-entry quarantine facilities. This milestone will allow the development of seedless and disease-resistant kinno varieties that promise greater yields and stronger global demand.
Highlighting the sector’s importance, Mr. Tanveer said, “Citrus, especially kinno, is a symbol of Pakistan’s agricultural strength.” He explained that the government’s vision goes beyond fresh fruit exports, placing equal emphasis on promoting seedless kinno and processing products like juices, concentrates, and essential oils, which enjoy higher international value.
To strengthen competitiveness, the government has launched training programs and workshops to build the capacity of growers and exporters, ensuring compliance with global standards. At the same time, more laboratories have been accredited nationwide to accelerate testing and certification processes.
A significant step in this direction is the establishment of a temporary outpost in Sargodha, the country’s main citrus hub. The facility will provide on-site assistance to farmers and exporters, ensuring timely handling of consignments.
The minister also cited recent engagement with a Russian delegation as part of efforts to expand cooperation and secure new citrus markets. Traditional buyers will remain a priority, but new destinations such as Central Asia, Russia, the Middle East, Africa, and the European Union are being actively targeted.
Mr. Tanveer further appreciated the DPP for simplifying export procedures, particularly reducing unnecessary pesticide residue testing for kinno consignments. He added that registering new exporters for Uzbekistan and other Central Asian markets will open doors for broader trade opportunities and improved farmer incomes.
Pakistan Targets New Global Markets for Kinno Exports with Seedless Varieties & Value-Added Citrus Products
