Ferrari Luce EV Backlash Marketing Chief Exit Sparks Buzz
The Ferrari Luce backlash has taken a new turn. The company’s marketing chief has stepped down after strong criticism. This move comes just weeks after the electric car launch stirred debate. Enrico Galliera leaves after 16 years with the brand. Meanwhile, Massimiliano Di Silvestre will take over in July. The company says Galliera chose to start a new chapter.
Leadership Shift After EV Reaction
The Ferrari Luce backlash started in May. The company unveiled its first electric supercar, but reactions were mixed. Many fans questioned the design and direction. However, Ferrari did not link the criticism to Galliera’s exit. Instead, it praised his long service. CEO Benedetto Vigna highlighted his role in global growth. Galliera handled key decisions, including client access to rare models. As a result, he played a major role in shaping brand demand.
A Career Marked by Milestones
Galliera joined Ferrari leadership in 2010. Since then, he worked on major projects and launches. For example, the LaFerrari debuted under his watch in 2013. In addition, Ferrari expanded its financial presence. The company listed on the New York Stock Exchange in 2015. It was also listed in Milan a year later. These moves strengthened Ferrari’s global position. Therefore, Galliera’s impact remains significant.
Design Criticism Fuels Debate
The Ferrari Luce backlash grew due to its design. The car reportedly costs $640,000. However, many online users mocked its look.
Even public figures joined the criticism. Matteo Salvini questioned the design direction. In addition, the involvement of Jony Ive drew attention. As a result, the launch sparked memes and strong opinions. The company now faces pressure to balance innovation with tradition.
Ferrari enters a new phase with this leadership change. The brand must address the Ferrari Luce backlash carefully. At the same time, it continues its push into electric vehicles. The coming months will shape public perception. Therefore, Ferrari’s next steps will be closely watched.
