South Punjab Revives Heritage Tourism: Multan and Bahawalpur Lead Pakistan’s Cultural Comeback
South Punjab is experiencing a remarkable cultural revival as the Walled City Authority spearheads efforts to restore historic landmarks and promote heritage tourism in South Punjab. These initiatives aim to protect centuries-old architecture, create jobs, and bring travelers closer to Pakistan’s vibrant past.
In Multan, restoration work is ongoing around the iconic Haram Gate Heritage Trail, Qila Kohna Qasim Bagh, and surrounding bazaars. The goal is to enhance accessibility while maintaining the city’s old-world charm. Meanwhile, Bahawalpur—known for its royal palaces and intricate Islamic art—is witnessing the revival of the Wali Muhammad Mosque, Jain Temple, and Freed Gate. These restorations are already drawing both domestic and international tourists.
To enrich the visitor experience, the Authority plans to launch a traditional Food Street in Multan, offering authentic Punjabi cuisine alongside the sights of restored heritage. Travelers can enjoy local delicacies like Multani Sohan Halwa and Bahawalpuri Sajji, served in culturally themed surroundings that celebrate southern Punjab’s identity.
Cultural Renaissance and Economic Uplift
Beyond architectural restoration, the region is buzzing with new cultural energy. Guided heritage tours, music nights, and the annual “Dekh Lo Multan” festival are bringing communities together. Local artisans, craftsmen, and food vendors are once again thriving as tourism boosts income and employment.
Officials from the Walled City Authority emphasize that these projects reflect a broader commitment to sustainable and inclusive tourism. Roads have been improved, security enhanced, and awareness campaigns launched to encourage responsible travel.
Experts believe the revival of heritage tourism in South Punjab will strengthen the region’s cultural identity while fueling long-term economic growth. The initiative highlights Pakistan’s immense tourism potential—where every restored gate, mosque, and street tells a story of resilience and pride.
With its architectural wonders, warm hospitality, and deep history, South Punjab is fast emerging as Pakistan’s next must-visit heritage destination—a living museum connecting the past to the present.
