The Arabian Travel Market (ATM) 2026 has unveiled its theme: “Travel 2040: Driving New Frontiers Through Innovation and Technology.” Scheduled for 4–7 May 2026 at Dubai World Trade Center (DWTC), the event will explore how innovation is redefining every step of the traveler’s journey.
According to the World Economic Forum (WEF), worldwide tourism is expected to generate 30 billion visitor visits and $16 trillion in GDP by 2034, making it one of the most transformative eras in industry history. AI-driven personalization, immersive digital experiences, green aviation, and smart mobility are expected to revolutionize the sector.Exhibition Director Danielle Curtis captured the urgency of this shift, saying, “The next ten years and beyond are going to be crucial for the travel and tourism industry. We are at a significant turning point where climate change, digital advancements, and evolving consumer expectations are all coming together to create both challenges and opportunities.
