Facebook Gaming Creator Program to End in 2026 as Meta Shifts Focus
The Facebook Gaming Creator Program will officially close in 2026, marking a major change in Meta’s content strategy. The initiative began in 2018 to help streamers grow through donations, early access to features, and direct support from Facebook’s gaming division. However, with the rise of competing platforms such as Twitch and YouTube Gaming, Meta has decided to phase out the program. The company is now steering its attention toward short-form video and new revenue models that appeal to a broader creator base.
Why Meta Is Shutting Down the Program
The Facebook Gaming Creator Program once positioned the platform as a contender in the live-streaming market. Over time, however, audience engagement and financial returns declined. Competitors offered better discovery tools and stronger monetization options. According to Meta’s updated roadmap, resources will now shift toward Reels and AI-driven content tools. This decision represents a practical move toward more sustainable growth rather than maintaining a niche gaming segment.
Impact on Streamers and the Gaming Scene
For many streamers, the end of the program means adapting quickly. Those who rely on Facebook’s direct monetization features must explore alternative platforms or diversify their income sources. Meta plans to integrate some gaming creators into its general revenue programs, but the shift may not fully offset their losses. Despite concerns, industry experts see this as an opportunity for creators to reach audiences across multiple platforms. Meta’s withdrawal signals a broader trend, large tech companies focusing less on standalone gaming ecosystems and more on unified creator engagement. The Facebook Gaming Creator Program may be ending, but its legacy highlights how the creator economy continues to evolve across new digital frontiers.
