Healthcare Leader Takes Charge in the Middle East

Nada Raoof is now the Director for a top healthcare consultancy. She will lead its Middle East operations from Riyadh. Raoof joins from the Saudi Public Health Authority, also known as Weqaya. Her previous role was Executive Director of Strategy and Institutional Excellence.

A Track Record of National Impact

In her former position, she built the national strategy function. She oversaw critical planning and performance reporting. Her work advanced major public health priorities across Saudi Arabia. These priorities included newborn health and infectious disease control. Consequently, she has deep experience turning strategic vision into real results.
CF’s CEO welcomed her exceptional expertise. Raoof’s background in complex health system transformations is a major asset. Her experience will support clients facing similar challenges worldwide. The firm’s Middle East team also operates from a base in Dubai.

Strengthening Regional Healthcare Consultancy

This appointment comes at a pivotal time for the region. Middle Eastern nations are actively transforming their healthcare systems. Raoof’s firsthand experience with Saudi Arabia’s Vision 2030 goals is invaluable. She will be instrumental in guiding clients through these complex changes. Therefore, her leadership signals CF’s strong commitment to the growing market.