KP Governor Reviews PTDC Tourism Projects, Emphasizes Federal-Provincial Coordination

Khyber Pakhtunkhwa’s tourism potential took center stage at Governor House. Governor Faisal Karim Kundi met with Aftab Rehman, Managing Director of the Pakistan Tourism Development Corporation (PTDC). The meeting reviewed ongoing tourism projects and initiatives across the country. Governor Kundi received a detailed briefing on PTDC’s objectives. Nationwide promotional campaigns were discussed in depth. Key programs included the launch of tourism and hospitality services under the “Salam Pakistan” brand.
Tourism symposiums and investment expos are part of the strategy. The ASEAN Pakistan Tourism Business Forum aims to attract regional partners. A Buddhist Tourism Conference will highlight Pakistan’s religious tourism potential. The National Tourism Awards 2025 will recognize excellence in the sector.

Training and Development Initiatives

The briefing highlighted several capacity-building programs. The National Tour Guides Program covers Chitral, Kalash, and Naran. Youth training initiatives focus on hotel management and other tourism sectors. Promotional winter sports events aim to attract seasonal tourists. These events showcase the province’s year-round appeal. PTDC’s 19 motels have also been handed over to the Khyber Pakhtunkhwa government.

Governor’s Vision for Tourism

Governor Kundi emphasized the province’s immense tourism potential. Khyber Pakhtunkhwa’s natural beauty, historical heritage, and cultural diversity are unparalleled. Developing the tourism sector can strengthen the economy significantly.
New employment opportunities will emerge from tourism growth. The governor assured government support for infrastructure development. Basic facilities and security at tourist sites are priorities.
These measures ensure a positive experience for domestic and international visitors. A satisfied tourist becomes an ambassador for the region. Word-of-mouth recommendations drive further growth.

Call for Coordinated Action

The governor commended PTDC’s ongoing efforts. He highlighted that effective coordination between federal and provincial authorities is crucial. Together, they can further activate and stabilize the tourism sector. Federal-provincial collaboration ensures resources are used efficiently. Duplication of effort is avoided. Shared goals become achievable through coordinated action. The meeting concluded with a shared vision for tourism development. Both sides committed to working together. Khyber Pakhtunkhwa’s tourism future looks brighter than ever.