Pepsi Drops Wireless Festival Over Kanye West Headline
Pepsi has announced it will withdraw its sponsorship. The company supported the Wireless Festival in London. This summer’s event sparked major controversy. The reason is Kanye West, now known as Ye.
Sponsor Pulls Out After Backlash
The US rapper will headline the three-day festival. He has drawn widespread criticism in recent years. Specifically, he made antisemitic comments. He later issued an apology in January.
Prime Minister Weighs In
Prime Minister Sir Keir Starmer also spoke out. He called the booking “deeply concerning”. His comments first appeared in the *Sun on Sunday*.Sir Keir noted that West was booked despite his past remarks. The rapper also celebrated Nazism, the PM said. “Antisemitism in any form is abhorrent,” he added. He said everyone must ensure Jewish people feel safe in Britain.
Festival Continues Without Pepsi
West, 48, was announced as a headliner earlier this week. He will perform on all three days of the event. The rap and R&B festival takes place in north London. It is scheduled for July. Pepsi’s withdrawal is a direct result of the backlash. However, the festival has not announced a replacement sponsor yet.
