PSL 11 Sponsorship Deal Sets New Record as PCB Secures Historic Four-Year Partnership
The PSL 11 sponsorship deal has set a new benchmark for the league. The Pakistan Cricket Board confirmed a historic four-year partnership. As a result, the agreement will run from 2026 to 2029.
PCB completed the bidding process ahead of the new cycle. The package includes six category rights and one umpire branding right. Therefore, the league expects stronger commercial visibility.
The board shared the reserve price before opening financial bids. Officials described the process as transparent and structured. In addition, they ensured equal opportunity for all participants.
Trans Group FZE surpassed the benchmark and secured the rights. This agreement marks a record in league history. Notably, the value has jumped by 1,226 percent since 2016.
Strong Backing for League Growth
Rao Omar Hashim welcomed the partnership. He said the company feels proud to deepen its connection with the competition. Moreover, he highlighted their long-term support for its commercial vision.
He described the tournament as a globally recognized product. The group aims to help expand its reach further. Consequently, fans can expect greater engagement in the coming seasons.
Salman Naseer, PSL CEO, praised the outcome. He stated that the rise in value reflects growing trust in the brand. For example, the league now attracts wider international attention.
He also pointed to improving match quality and competitive balance. According to him, these factors strengthen the league’s global appeal. As a result, stakeholders see long-term potential.
The PSL 11 sponsorship deal signals confidence in Pakistan’s premier T20 competition. It also shows how far the league has come since its launch. With strong backing and clear planning, the future looks bright for players, partners, and fans alike.
