The 15th edition of PURE Life Experiences, the annual gathering for the world’s most influential luxury travel designers, has officially begun in Marrakech and will run through September 11. Over four days, the event will unite leading voices in experiential travel, fostering conversations that shape the future of high-end hospitality.
Since its founding in 2009, PURE has built a global community rooted in the belief that travel should go beyond comfort—it should inspire connection to people, places, and purpose. What started as a bold vision has grown into an internationally respected forum, where curated keynotes, roundtables, and one-on-one meetings spark collaborations that influence the industry for years to come.
Marrakech has become an inseparable part of PURE’s identity. The city and the event have evolved together, continuously challenging the boundaries of creativity and reinvention in luxury travel. This year’s theme, “Sparkle in the Spotlight,” will come to life at the iconic PURE Party hosted at the Sofitel Marrakech, with more than 1,700 participants expected, including CEOs, founders, brand leaders, and international media.
PURE also champions social impact, supporting Education For All (EFA), a Moroccan non-profit that has provided safe housing and access to secondary education for rural girls since 2010.
The highlight of the gathering will be the PURE Awards, recognizing visionaries who embody excellence, innovation, and purpose-driven travel. For attendees, the event is not just about networking but about celebrating the transformative power of travel and its potential to redefine luxury in a changing world.
PURE Life Experiences Redefines Luxury Travel in Marrakech
