WEF Forum in Riyadh Unites Hospitality Giants for Sustainable Tourism Framework
Global tourism leaders have charted a new course for the industry. A major World Economic Forum gathering in Riyadh brought together hospitality giants to advance a transformative vision. The focus is on making tourism more sustainable, inclusive, and driven by local communities.
The event, held alongside the Tourise exhibition, convened international brands like Kempinski and Accor. They aligned around the WEF’s new Principles for Transformative Tourism. This creates a forward-looking framework for the entire sector’s evolution.
PC Hospitality’s Commitment to Regional Leadership
PC Hospitality participated as part of the international delegation. The group contributed its perspective on sustainable development and local empowerment. CEO Bastien Blanc emphasized the industry’s responsibility to embrace a more inclusive approach.
“Our sector is entering a new era,” Blanc stated. The company is committed to advancing a hospitality model that creates meaningful, sustainable impact. This reflects its growing role as a regional contributor to the global tourism discussion.
Five Key Pillars for Transformation
Throughout the forum, PC Hospitality highlighted several priority commitments aligned with the new direction. These pillars outline a comprehensive approach to responsible tourism.
First, Sustainable Development focuses on environmentally responsible operations. Second, Local Economic Development increases reliance on local suppliers and workforce initiatives. Third, Talent Empowerment expands training programs for hospitality professionals.
The fourth pillar is Cultural and Community Stewardship. This encourages tourism that supports local identities and traditions. Finally, Global Collaboration engages international peers to shape shared standards.
The gathering reinforced a collective commitment to long-term value creation. The goal is a tourism model that protects the environment and respects communities worldwide.
