1.The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push
2 TikTok’s U.S. Saga
Uncertainty continues over TikTok’s ownership. A potential U.S. ban would force marketers toward Instagram and YouTube.
3. YouTube vs. TV
YouTube is now the top streaming service in the U.S., rivaling traditional TV with stronger targeting and reach.
4. Platforms Bowing to Trump
Meta and others are aligning policies with Trump’s administration for political and financial gain, impacting moderation and regulation.
5. Threads vs. X
Threads (400M MAUs) is catching up to X (500–600M). Ads are live, momentum is shifting, and creators are fueling growth.
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