1.Advanced Inbox FiltersYou can now sort DMs by categories such as Story replies, Unread, Unanswered, Followers, and Verified users. These filters, once exclusive to Creator accounts, are now accessible more broadly.
2. Customizable Filter ShortcutsRearrange or toggle filters (except “Requests”) to suit your workflow—allowing quick access to messages that matter most to you.
3. DM FoldersYou can now create your own folders within your DM inbox, helping to categorize and organize message threads more effectively.
4. Who Gets These Tools?These features are rolling out to Professional accounts and personal accounts with over 100K followers, giving creators and high-traffic users better organization options.
5. Additional Updates (Bonus!)While not the focus of today’s news, Instagram has also previously added features like message scheduling, pinning, in-line translation (99 languages), music sharing, message editing, QR-code group invites, and more. These were introduced earlier in 2025.
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