X Updates Rules for Buying Handles in Its Marketplace

X has expanded its Handles Marketplace, and it now explains fresh rules for buying @names. The platform also highlights what buyers actually get when they pay for a new handle. Therefore, anyone interested in premium usernames should understand the new details before spending money.
The update follows last month’s announcement, which opened the Marketplace to Premium+ and Premium Business subscribers. Users can now grab vacated handles either for free or at a price tied to the name’s popularity. The X handle rules can guide people as they explore their options.
Prices vary widely.
For example, X says transfer fees may fall in the five-figure range and can even reach seven figures. These numbers show how much value some users place on a specific identity on the platform. As a result, buyers need to decide if the investment supports their business or personal brand.
In addition, the company now encourages buyers to pay close attention to the fine print. The rules explain how purchased handles work and what ownership really means. This clarity matters because paying a high fee does not guarantee full control forever.
X notes that buyers must also maintain an active Premium tier.
In other words, the subscription becomes part of the cost of keeping the handle. The company may also reclaim a name if a user breaks platform guidelines. However, X says it aims to maintain fairness, transparency, and consistency with these updates.
Overall, these new parameters help users navigate the Marketplace with confidence. The changes also signal X’s effort to build a more structured system for high value digital identities.