TikTok Enhances AIGC Controls and Invisible Watermarking
People now see content from more than 10 categories, including Dance, Sports, and Food & Drinks. TikTok AIGC controls help them shape this mix with ease. The feature gives everyone more choice over the AI generated content in their feeds.
Users can increase or decrease these recommendations. For example, fans of AI generated history clips can see more of them. However, people who prefer less of that style can quickly tone it down. As a result, each feed becomes more personal and enjoyable.
TikTok already offers helpful tools like keyword filters and the not interested button. In addition, these new controls make it even easier to discover content people love.
Stronger Labeling Through Invisible Watermarking
TikTok is also improving its labeling of AI generated content. The platform requires creators to label realistic AI material. It supports this rule with several layers of technology. For example, TikTok provides labeling tools for creators and uses advanced detection models.
It also relies on C2PA Content Credentials. This system embeds metadata into content. Therefore, platforms using C2PA can identify AI generated material more reliably. These tools helped TikTok label over 1.3 billion videos so far.
However, labels can disappear when users edit or reupload content on other platforms. Invisible watermarking solves this challenge. It adds a hidden marker that only TikTok can read. In addition, this marker is difficult to remove, even after heavy editing.
As a result, users gain more transparency. They understand when content is AI generated, and they can trust the labels they see. These upgrades reflect TikTok’s ongoing work to build a safer and more informed experience for all.
