Social Media Push Shakes Up Digital Publishing
Daily Mail social media strategy is entering a bold new phase. DMG Media has launched a fresh venture called DMG New Media. The goal is simple. Create fast, engaging content and strengthen the company’s social reach.
This unit now includes 60 people. In addition, the team plans to produce more than 100 videos each day. These clips will appear under Daily Mail brands or niche channels such as The Spotlight and The Respawn. As a result, the company hopes to grow new communities without relying only on its main news identity.
Brand partnerships help drive this growth. For example, a recent Daily Mail TikTok video sponsored by McDonald’s used humor to spark conversations. Publishers now need these tactics because search traffic and ad revenue continue to decline.
AI Pressure Hits Food Creators
Food bloggers feel this shift strongly. Many once relied on long recipe stories to support SEO and protect their content. However, Google’s AI Overviews now cut into that traffic. Some creators even found AI altered copies of their work on low quality websites.
This issue also affects recipe accuracy. AI tools pull text from many places. As a result, some generated recipes simply do not work. Bloggers warn that AI cannot test dishes in real kitchens.
TikTok Trends Challenge Brands
A new ghosted trend on TikTok adds more chaos for brands. Users claim companies promised refunds or free products, then stopped replying. Many stories turn out to be jokes. However, viewers still pressure brands to respond.
Some companies now lean into the trend. They see value in showing personality and engaging with their communities.
