Copenhagen’s Destination Pay Scheme Aims for Positive Tourism Impact
Copenhagen is pioneering a new model for responsible tourism. The city has officially launched its innovative DestinationPay scheme. This program asks visitors to contribute a small, voluntary fee. Therefore, it directly channels tourist spending back into local sustainability projects.
The Voluntary Contribution Model
Travelers see the option to add a fee during their booking process. This applies to hotels, attractions, and major event tickets. Furthermore, participation is completely optional for all guests. As a result, it respects visitor choice while promoting a shared responsibility.
The collected funds do not go to general city coffers. Instead, they finance specific green and cultural initiatives. Moreover, these projects aim to improve the city for both residents and future tourists. Consequently, every contribution creates a tangible positive impact.
Funding a Sustainable Future
DestinationPay addresses the challenge of overtourism. It provides a direct funding mechanism to mitigate tourism’s footprint. In addition, it raises awareness about the true cost of hosting visitors. This transparency helps build a more ethical tourism ecosystem.
The funded projects include park maintenance and cultural heritage preservation. They also support green mobility infrastructure. Ultimately, the scheme fosters a healthier relationship between the city and its guests.
Copenhagen’s experiment is being watched closely by other global cities. It offers a practical way to make tourism more regenerative. Your next visit can actively help the city you love to explore.

