X Q3 Revenue Growth Shows Platform Stability Despite Ongoing Changes
X has reported stronger financial results for the third quarter. The platform now expects to generate $2.9 billion in revenue for 2025.As a result, X Q3 revenue reflects a 10% increase over last year.
This growth comes despite ongoing criticism of platform changes. However, the numbers suggest advertisers are slowly returning. In addition, paid subscriptions may also be contributing modest gains.
According to reports shared with Bloomberg, X earned $752 million in Q3.That figure marks a 17% year over year increase.
Therefore, overall sales momentum appears to be improving.
Revenue Trends and Competitive Pressure
X generated $707 million in Q2, which showed weaker performance. By comparison, Q3 delivered a noticeable improvement. For example, sales topped $2 billion during the first nine months. Still, X has not returned to its pre-acquisition revenue levels. Before the ownership change, Twitter earned $4.4 billion in 2022.
By contrast, revenue dropped sharply over the next two years. Even with projected gains, total income remains lower than before. If forecasts hold, revenue will still be down about 35%.
Therefore, the platform continues to face financial pressure. Debt servicing adds further strain to X’s balance sheet. Annual costs reportedly exceed $1 billion. As a result, the company remains close to breaking even.
xAI Merger Changes the Bigger Picture
The merger between X and xAI shifts the conversation.
X now supports AI development through data access. In return, xAI funding provides financial flexibility. xAI is reportedly seeking a $15 billion funding round. Its valuation could reach $230 billion. Therefore, X no longer relies only on advertising revenue. Despite this, X continues to improve its ad offerings. Recent gains show gradual recovery. Over time, the platform may rebuild advertiser confidence.
