Irish Online Shoppers Influenced by Digital Ads Ahead of Cyber Monday
Digital advertising continues to shape how people shop online in Ireland. New research shows strong links between ads and buying behavior. As a result, brands gain more power during busy sales periods. According to a new Digital Consumer Index, many shoppers respond quickly to ads. The study comes from Digital Business Ireland and Amárach Market Research. It focuses on shopping trends before Cyber Monday. More than half of Irish shoppers clicked an online or social media ad before buying. In fact, 56 percent made a purchase directly after seeing digital advertising. Therefore, ads now play a central role in online retail success.
Email marketing shows strong comeback
However, social media is not the only tool driving sales. Email marketing has regained strong influence among online shoppers. Around 40 percent bought products after receiving marketing emails. This shift highlights the value of trusted digital channels. In addition, businesses benefit from targeted and thoughtful communication. Email remains effective despite changing digital trends. Fashion and beauty products led online purchases. Nearly half of shoppers bought clothing online. Meanwhile, cosmetics and wellness products followed closely. Industry leaders see this trend as a clear signal. Caroline Dunlea of Digital Business Ireland stressed its importance. She said digital advertising is now essential for businesses of all sizes. For small and medium enterprises, these findings matter even more. Strong digital skills help businesses stay competitive. As a result, investment in training and tools remains critical. Overall, the research confirms one key message. Digital ads strongly influence online buying decisions in Ireland. Therefore, smart digital marketing drives growth in today’s economy.
