Meta’s Metaverse Dream Fades as AI Takes Center Stage
Meta’s bold metaverse vision is quietly ending. Last week, the company reportedly laid off around 1,500 Reality Labs employees. At the same time, Meta shut down several VR game studios. As a result, its once-ambitious virtual reality strategy now appears sidelined.
Just four years ago, Meta built its identity around the metaverse. However, the company now focuses its energy on artificial intelligence.
Why Meta’s Metaverse Failed to Take Off
Meta rebranded from Facebook in 2021 to signal a fresh start.
The company promised a new social era powered by virtual worlds. In reality, the products failed to excite users.
Early avatars looked unfinished and often became internet memes. In addition, consumer demand never reached expected levels. Global VR headset shipments declined for three straight years. Despite Meta dominating headset sales, overall interest continued to fall.
Meanwhile, Reality Labs lost billions without turning a profit.
Reports estimate Meta spent about $73 billion on the division.
That spending alarmed investors and pressured leadership to change direction.
AI and Smart Glasses Prove More Promising
While VR struggled, other technologies gained momentum.
Meta’s Ray-Ban smart glasses saw growing consumer demand.
These glasses offer hands-free recording, music, and AI assistance. As a result, they outsold traditional Ray-Ban models in some stores. Meta also introduced display-enabled smart glasses. However, the company paused global expansion due to supply challenges. Meanwhile, AI now dominates Meta’s strategy.
Large language models and AI tools promise faster adoption and clearer revenue paths.
Safety concerns also hurt the metaverse’s reputation.
Reports of harassment and weak moderation damaged user trust. Ultimately, Meta shifted toward scalable technologies.
AI and mixed reality now offer stronger growth potential. The metaverse may not disappear entirely. However, its role in Meta’s future looks far smaller than once promised.
