TikTokification of social media reshapes online platforms
The TikTokification of social media has transformed major platforms in recent years. That is the view of Joshua Tucker from New York University. He shared his insights during an interview on CNBC. Tucker explained that platforms now prioritize short, engaging videos. As a result, user feeds feel faster and more personalized. This shift mirrors the format popularized by TikTok. He made these remarks while discussing a landmark addiction case. The case targets Meta and YouTube. Regulators argue that algorithm-driven feeds may encourage excessive use.
Legal scrutiny grows around platform design
According to Tucker, social platforms have changed dramatically. In the past, users mainly saw posts from friends. Now, algorithms push recommended content to keep people scrolling. This design boosts engagement. However, critics say it can also increase screen time. Therefore, courts now examine how these systems affect behavior. The addiction case could shape future rules for tech firms. Regulators Impose Restrictions
Companies may need to adjust their algorithms. Consequently, the structure of popular apps might evolve again. Investors and policymakers are watching closely. Platform design influences advertising revenue and growth. As a result, any legal decision could impact the wider tech market. The debate highlights a bigger question. How should platforms balance innovation with user well-being? The answer may define the next chapter of social media.
