Google pushes Gemini AI advertising tools

Google unveiled major updates during its latest marketing event. The company says Gemini AI advertising tools will reshape digital campaigns. As a result, marketers may create ads faster and more efficiently. The announcements came during Google Marketing Live 2026. Google explained how Gemini now powers several advertising products.
In addition, the company introduced new AI-driven creative tools. One major focus involved
Search advertising. Google wants ads to feel more natural inside AI conversations.
Therefore, new formats will offer tailored suggestions and product recommendations. The company also expanded AI Max campaigns. These campaigns help businesses appear during more user searches. Google believes this improves visibility in the growing AI-driven internet.

YouTube and commerce get AI upgrades

Google introduced a new assistant called Ask Advisor. The tool connects Google Ads, Analytics, and Merchant Center. As a result, marketers can manage campaigns from one AI-powered system. The company also upgraded Asset Studio with multimodal AI features. Marketers can now create visuals and branded content faster. This may reduce production time for advertising teams. YouTube received several updates as well.
Google says Gemini will help brands find suitable creators more easily. In addition, new Demand Gen tools aim to improve customer growth. Google also highlighted future shopping experiences powered by AI. The company continues developing agentic commerce systems and smart checkout tools. These technologies could simplify online shopping for users and retailers. Executives say AI will handle more technical work over time. That shift may allow businesses to focus on strategy and creativity instead. For Google, Gemini now sits at the center of its advertising future.