Pinterest Expands AI Advertising Tools for Small Businesses
The new Performance+ New Customer Acquisition (NCA) tool is designed to help businesses find and convert new customers more efficiently. Advertisers can upload their existing customer data or define a current customer base. Pinterest’s AI then uses that information to identify users with similar interests and behaviors.
Businesses can also assign higher values to new customers through value-based rules. This allows advertisers to prioritize campaigns focused on attracting first-time buyers rather than existing customers.
According to Pinterest, early testing showed that Performance+ NCA generated an average 64% increase in new-customer conversions.
Easier Campaign Creation for Shopify Merchants
Pinterest is also introducing one-click Performance+ Shopping campaigns for merchants using Shopify.
The integration allows eligible merchants to create and launch Pinterest shopping campaigns directly from their Shopify dashboard with minimal setup.
Pinterest says the pre-built campaign templates include recommended best practices by default, helping businesses launch optimized campaigns quickly without requiring advanced advertising expertise.
Focus on Small Business Growth
The new features reflect Pinterest’s broader effort to expand its advertising business and attract more small business advertisers. While the company continues to pursue international growth opportunities, it also sees SMBs as an important source of future revenue. By simplifying ad creation and improving customer targeting through AI, Pinterest aims to make its platform more accessible to smaller brands.
Why It Matters
Artificial intelligence is becoming a central part of digital advertising. Pinterest’s latest updates reduce campaign complexity while helping businesses identify potential customers more effectively.
For small businesses with limited marketing resources, tools like automated targeting and one-click campaign creation can save time and improve advertising performance.
Pinterest is strengthening its AI-powered advertising ecosystem with new customer acquisition tools and streamlined Shopify integration. The updates aim to help small businesses attract new customers, launch campaigns faster, and maximize their advertising results on the platform.
