Threads is testing a dedicated Communities element and is now inviting creators to join early, signaling a fresh push toward topic-based conversations and deeper creator engagement. The feature—similar to community/group tools on other platforms—aims to give creators a space to host niche discussions, curate focused content, and grow tighter-knit audiences around specific interests.
Creators who join early will likely get access to tools that help them organize threads, highlight member contributions, and surface posts to people who follow the Community topic. For creators this could mean better discoverability, clearer audience targeting, and more reliable ways to turn conversations into recurring engagement. Early reports suggest Threads is positioning Communities to complement existing features like custom feeds and enhanced analytics.
Meta appears to be testing Communities as part of a broader strategy to keep users engaged longer and to compete with rival platforms that already host active, topic-driven groups. For brands and creators, Communities offer promotional opportunities that feel more organic—sponsored activations, topic-focused campaigns, and creator-led events that sit inside the Community container rather than scattered across public timelines.
If you’re a creator considering joining, start by thinking about a clear Community focus (niche topics perform best), membership rules that encourage respectful discussion, and a content cadence that rewards return visits—AMA sessions, pinned resources, or weekly theme posts are all effective formats. Threads’ gradual rollout means feature access may be limited at first, so creators should look for official invitations inside the app or via creator communications.
Threads Invites Creators to Join its New Communities Element
