X Rolls Out Sleeker Video Player and Smarter Grok Video Tools
X, formerly known as Twitter, is updating its video player interface and enhancing Grok’s video generation features. The goal is to make watching and creating videos smoother and smarter for users.
A New Look for the Video Player
The updated video player now offers a cleaner layout and easier navigation. Users can swipe through clips, switch between fullscreen and feed mode, and quickly react or share.
In addition, playback controls have become more responsive. The interface feels faster and more intuitive, especially for users who frequently watch long-form content on X. This aligns with the platform’s growing focus on video-first experiences.
Smarter AI with Grok Video
Grok, X’s AI assistant, is also getting a major upgrade. It can now analyze video clips and generate related summaries, captions, and ideas for creators. For example, a user could ask Grok to make a short highlight reel or describe what happens in a clip.
Therefore, this new AI feature could save creators hours of editing and brainstorming. It also supports X’s vision of merging AI tools with content creation, giving users more power to produce engaging posts.
As a result, these updates could position X as a stronger rival to platforms like TikTok and YouTube, both of which already prioritize video engagement.
