Fashion and Retail Giants Unite to Launch “Go Red. Shop with Heart.” Campaign for Women’s Heart Health
Leading global retailers are sounding the alarm on a silent crisis. They have launched the inaugural “Go Red. Shop with Heart.” campaign to combat heart disease in women. The initiative was announced at the New York Stock Exchange, bringing together major fashion, beauty, and lifestyle brands.
Cardiovascular disease is the leading cause of death for women in the U.S. It claims more lives than all forms of cancer combined. Shockingly, more than 4 in 10 American women live with some form of heart disease or stroke.
A Retail-Led Movement for Change
The campaign aims to turn everyday shopping into meaningful action. Throughout February, participating brands will invite customers to donate at checkout. Others will donate a percentage of proceeds from specific items to the American Heart Association.
Founding partners include Away, Michael Kors, Reebok, and Torrid, among others. They are joined by over 40 other nationwide retailers through the AHA’s broader “Life Is Why” campaign. This creates a powerful, united front across the consumer landscape.
“Retail has always been a powerful connector,” said AHA volunteer Mindy Grossman. The campaign gives the industry a shared platform to lead with purpose and unite consumers in support of a critical health issue.
Addressing a Critical Gap in Women’s Health
The campaign highlights a stark disparity. Despite nearly 1 in 3 women dying from cardiovascular disease each year, women remain underrepresented in related clinical research and science.
“Retailers and consumers are uniquely positioned to turn everyday moments into meaningful change,” said Nancy Brown, CEO of the American Heart Association. The goal is to drive awareness, raise vital funds, and help turn the tide on this preventable epidemic.
The newly released AHA 2026 statistics paint a concerning future. Projections indicate at least 6 in 10 U.S. adults will have cardiovascular disease within 30 years, with costs expected to triple. The campaign emphasizes that approximately 80% of heart disease is preventable through lifestyle changes aligned with the AHA’s “Life’s Essential 8” guidelines.
By mobilizing the power of commerce and community, “Go Red. Shop with Heart.” seeks to save and improve women’s lives nationwide.
