Go Cashless Boom: Digital Payments Surge in Pakistan During Eid 2026
The Go Cashless boom gained strong momentum during Eidul Azha 2026. Digital transactions rose sharply across Pakistan. As a result, both volume and value saw record growth. According to the State Bank of Pakistan, digital activity increased sevenfold compared to last year. In addition, the total transaction value jumped nearly eight times.
Digital Banking Becomes the New Normal
Digital banking continues to replace traditional payment methods. For example, 92 percent of 34 billion retail transactions happened through digital channels. This shift shows growing trust in modern payment systems. Moreover, the Go Cashless campaign played a key role. The State Bank launched it across 123 cattle markets nationwide. Therefore, more people used digital tools for buying and selling animals. During the campaign, over 480,000 transactions took place. These transactions crossed Rs34 billion in value. In comparison, only 65,000 transactions occurred in 2025.
Strong Support for Farmers and Traders
Banks actively supported the initiative at the ground level. For instance, 22 banks set up camps in cattle markets. They helped users open accounts and use digital payment tools.
In addition, biometric verification made onboarding quick and simple. Sellers also received QR codes to accept payments easily. As a result, even small traders joined the digital system. Mobile banking vans also improved access. These vans offered ATMs, cash counters, and deposit machines. Therefore, users could manage money without leaving the market.
Awareness Campaign Boosts Adoption
The State Bank also focused on awareness. It used TV, radio, print, and social media campaigns. These efforts helped people understand digital payments better. Furthermore, transaction limits were temporarily increased. This change supported high-value cattle purchases during Eid. As a result, more users preferred digital payments over cash. The central bank believes this growth reflects rising public confidence. It also shows success in digitising cash-heavy sectors. Overall, Pakistan is moving steadily toward a digital economy. Retail transaction data also supports this trend. Transactions grew by 8 percent in number and 7 percent in value. Consequently, digital payments now form a major part of the financial system.
