Mastodon Creator Growth Strategy Targets New Users and Public Figures
Mastodon creator strategy is now central to the platform’s future. The decentralized network wants to attract more creators and make joining easier. As a result, it plans several updates. The team has expanded over the past 18 months. It added experts in web, mobile, and backend development. In addition, Mastodon hired a dedicated designer to improve the user experience. The platform operates within the fediverse using the ActivityPub protocol. It gained attention after Elon Musk acquired Twitter, now called X, in 2022. However, many newcomers found the setup confusing.
Unlike traditional apps, Mastodon asks users to choose a server first. This extra step often slows sign-ups. Therefore, the company will simplify onboarding and guide people more clearly. Mastodon reports around 785,000 monthly active users. Estimates range from 750,000 to 1 million. Even so, the company wants stronger retention and steady growth.
New Tools Aim to Support Decentralization and Creators
The platform will encourage users to join smaller servers. Large servers often dominate sign-ups. However, balanced communities strengthen decentralization. New admin tools will help server operators manage moderation and maintenance. For example, admins can use external blocklists and content scanning tools. These features will detect spam and illegal material faster.
Mastodon also plans tools to reduce media storage costs.
It will serve remote posts through trusted third parties. As a result, independent operators can manage resources better. Creators will see redesigned profiles that highlight their work. The improved compose experience will also make posting easier. In addition, a new email follow option will allow people to track updates without creating an account. Leadership changes support this shift. Founder Eugen Rochko stepped down as CEO. Felix Hlatky now serves as executive director, alongside Dr. Marius Rothermund. Clearly, Mastodon aims for sustainable, creator-led growth.
