Meta begins paid feature trials across Instagram, Facebook, WhatsApp
Meta is preparing paid feature trials for Instagram, Facebook, and WhatsApp.
The company confirmed the plan while speaking with TechCrunch on Monday. As a result, users may soon see optional upgrades inside familiar apps. In the coming months, Meta will test premium tools across its platforms. However, core features will remain free for everyone. Therefore, users can choose upgrades without losing basic access. Each app will offer different benefits. For example, some tools will focus on creativity and productivity. In addition.Meta plans to test several bundles before finalizing prices.
AI tools and user controls take focus
Meta will also expand its AI agent, Manus. The company recently acquired Manus for about $2 billion. As a result, AI support will play a larger role in upcoming plans. Meta plans to integrate Manus directly into its apps. At the same time, it will sell separate plans to businesses. Moreover, developers already spotted early Instagram shortcuts. The company will also test AI-powered video tools like Vibes. Vibes lets people create short AI videos inside the Meta AI app.
Extra Creations Option
Now, extra creation options may require an upgrade. Instagram users could see new privacy and audience tools. These include hidden story views and deeper follower insights. Meanwhile, WhatsApp and Facebook options remain unclear. Importantly, these offers differ from Meta Verified. Meta Verified mainly serves creators and businesses. Instead, these plans target everyday users. Meta hopes feedback will shape future rollouts. However, subscription fatigue remains a real challenge. Snapchat’s success shows demand, but value will matter mo
