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Meta Link Limits Test Raises Concerns for Publishers and Businesses

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Meta Link Limits Test Raises Concerns for Publishers and Businesses

The Meta link limits test is now reaching some Facebook users. Meta has started notifying selected profiles about upcoming restrictions. These limits affect how many link posts users can share monthly.

Meta Link Limits Test Sparks Debate

According to the notice, non-verified profiles may soon share only two link posts per month. However, users can unlock more links by subscribing to Meta Verified. As a result, many business users feel concerned.
This change could strongly impact publishers and marketers. Many rely on Facebook to share articles and updates. Therefore, even a small limit may reduce traffic.
At this stage, the test remains limited. Only a small number of profiles see these warnings. Still, users worry the rule could expand.

Why Meta Is Testing Link Limits

Meta confirmed the Meta link limits test in a statement. The company said it wants to study added value for subscribers. In other words, Meta wants to see if limits encourage upgrades.
Meta Verified offers extra features beyond posting links. For example, subscribers receive a verified badge and account protection. However, access comes at a price.
Business subscription costs vary widely. Plans range from $14.99 to $499 per month. Therefore, smaller publishers may struggle with affordability.
Meta clearly aims to grow subscription revenue. Paid features now play a bigger role across platforms. As a result, organic reach feels less certain.
Some users understand Meta’s business strategy. Others feel frustrated by rising costs. The change also raises fairness concerns.
For now, most pages remain unaffected. However, many creators watch closely. Any expansion could reshape content sharing.
The Meta link limits test shows how platforms continue to evolve. Businesses may need new strategies soon. Staying informed will help users adapt quickly.

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