Meta’s Major AI Move and Why It Matters
Meta made a big bet on AI in 2025. It invested $14.3 billion in Scale AI and brought its founder, Alexandr Wang, into its leadership. This deal aims to speed up Meta’s ability to build smarter AI systems.
At the same time, Meta has increased Its spending on AI infrastructure. It plans to spend as much as $65-72 billion this year to build massive data centers, get powerful GPU clusters, and cut infrastructure costs with custom silicon.
How This Could Strengthen Meta’s Biggest Business
Meta’s ad revenue depends on user engagement. Therefore, improvements in AI tools can make ads more relevant. That leads to better ad performance.
The AI investments help Meta reduce costs too. For example, custom chips and more efficient infrastructure lower reliance on outside suppliers.
Moreover, the move helps Meta compete with OpenAI, Google, and others. By hiring top talent and investing in Scale AI, Meta gains both technology and people.
As a result, Meta’s core business, advertising, platforms like Facebook and Instagram—should see stronger growth. AI tools make content more engaging and targeted. That keeps users on the site, which keeps advertisers happy.
