Oasis Overland Partners with Hays Travel to Boost African Overland Adventures in UK Market
A major new partnership is set to bring epic African journeys to more UK travelers. Oasis Overland, a specialist in overland adventure tours, has teamed up with Hays Travel. Hays is the UK’s largest independent retail travel agency. Therefore, this collaboration will make immersive African overland travel more accessible than ever before.
Expanding Reach Through a Trusted Retail Network
The partnership will integrate Oasis Overland’s tour offerings into Hays Travel’s nationwide network of retail stores. This gives UK travelers direct, in-person access to book these unique adventures. Furthermore, it taps into the growing consumer demand for meaningful, experience-led travel. As a result, more people can discover overlanding as a profound way to explore Africa’s diverse cultures and landscapes.
Oasis Overland operates a wide array of itineraries across the continent. These range from short five-day excursions to mammoth expeditions lasting up to 47 weeks. Moreover, the focus is on small-group, culturally immersive travel that supports local communities. Consequently, this partnership promotes a model of sustainable and responsible tourism.
A Strategic Move for Sustainable Tourism Growth
Managing Director Danniell Saunders called the deal an important step in strengthening UK trade relationships. The alliance aims to broaden awareness of overland travel as a transformative experience. In addition, it reinforces the critical role travel trade partnerships play in supporting Africa’s tourism sector. This ensures that growth benefits destinations and travelers alike.
By working with an established retail giant like Hays Travel, Oasis Overland can reach a broader audience. It simplifies the booking process for complex adventures through trusted local agents. Ultimately, this collaboration bridges the gap between specialist tour operators and mainstream travelers seeking authentic, life-changing journeys.
The path to an African adventure just became clearer for UK explorers. An unforgettable overland experience, from the savannahs to vibrant cities, is now easier to find and book.
