ODOT Takes on ‘Left-Campers’
The Oregon Department of Transportation (ODOT) is calling out “left-campers.” These are drivers who stay in the left lane without passing. According to ODOT, this habit frustrates other motorists and increases accident risks.
The agency’s latest social media campaign says, “It’s time we confront this.” The message aims to remind drivers to keep right except when overtaking. In Oregon, as in most states, it’s actually the law.
Why It Matters
Left-lane camping slows traffic and causes road rage incidents. Many drivers end up tailgating or making unsafe lane changes as a result. ODOT says these actions can easily lead to collisions.
The new campaign uses humor and bold visuals to grab attention. For example, one post shows a turtle blocking traffic with the caption, “Don’t be that driver.” This lighthearted tone encourages compliance without shaming people.
In addition, ODOT plans to share real stories from motorists affected by left-lane blockers. The agency hopes this personal touch will spark reflection and safer driving habits.
Changing Behavior, One Post at a Time
ODOT’s social media strategy focuses on awareness and education. By highlighting how simple habits can improve safety, it aims to reduce frustration on highways.
The department urges drivers to be courteous and alert. “If you’re not passing, move right,” the campaign says. It’s a small action that can make a big difference for everyone on the road.
