Reddit Launches Interactive Ads to Boost Brand Engagement
Reddit is rolling out a new ad format called Interactive Ads. These ads encourage users to engage directly with brand promotions inside the app.
For example, a recent ad for The Running Man movie lets users play a short in-stream game. However, these ads don’t have to be games. Advertisers can choose from several creative options to match their campaign goals.
According to Reddit, Interactive Ads allow brands
The design custom, interactive experiences across more than 100,000 Reddit communities. Users can play, explore, or participate right within the ad itself.
In addition, brands can select from different templates such as quizzes, trivia, countdowns, or dynamic reveals. These options make it easier to create high-impact ads that stand out and attract attention.
Reddit says this new format helps brands move beyond static images or videos. As a result, campaigns can feel more dynamic and memorable. This approach may lead to higher recall and user participation.
However, reactions from Reddit’s community could vary. Some users might love the creativity, while others may find the flashy style a bit intrusive. That said, attention grabbing ads have always walked a fine line between bold and overwhelming.
With over 116 million daily active users spending around 24 minutes a day on Reddit, these ads offer strong potential. If used thoughtfully, Reddit Interactive Ads could help brands connect with users in a fun, authentic way.
