Romania Leads EU Project to Tackle Overtourism in Europe
Europe’s most popular tourist spots are feeling the strain. An EU-supported project in Romania is tackling this challenge head-on. The “Tourism in Balance” initiative seeks to redistribute visitors and ease pressure on overcrowded destinations.
Iconic sites like Count Dracula’s Castle in Transylvania draw nearly one million visitors yearly. This mass tourism strains infrastructure and affects local life. Therefore, finding a sustainable balance is crucial.
Spreading Visitors Through Smart Strategy
The project, co-funded by Interreg Europe, launched in 2023. It brings together partners from major cities like Rome, Amsterdam, and Seville. The city of Brașov in Romania is a key participant.
The goal is not to discourage travel but to redirect it. The project encourages tourists to explore alternative, equally rich destinations. This strategy relieves pressure on famous hotspots and spreads benefits more widely.
A Local Solution: The Gastro Local Programme
A flagship initiative from the project is the Gastro Local Programme. It promotes tourism in the rural areas surrounding Brașov. In villages like Vama Buzăului, residents open their homes to visitors.
They offer home-cooked meals made with locally sourced produce. This supports local incomes and strengthens community-tourist connections. Consequently, it provides an authentic experience away from the crowds.
The project demonstrates a viable model for the future. By combining policy and community action, tourism can support development without overwhelming destinations. It’s a win for visitors, residents, and heritage preservation alike.
