Saudi Arabia has introduced strict new rules for influencers, content creators, and businesses. The regulations aim to enforce licensing, protect cultural values, and prevent unlicensed promotions.
Under the new policy, anyone promoting commercial content—residents or visitors—must obtain a “Mouathaq” license from the General Authority for Media Regulation (GAMR). This applies even to celebrities on tourist visas.
Businesses must also verify that any influencer they work with holds the required license. If not, they risk penalties. This change ensures that all commercial content meets Saudi media laws.
The licensing rules also set criteria to qualify. Foreign influencers may be asked to partner with advertising agencies, have commercial registration, and meet ownership thresholds. Meanwhile, unlicensed content creators face fines or other actions.
Preventing misleading ads and protecting audiences are key goals. The government sees these rules as a step toward professionalizing influencer marketing. In addition, these rules promote transparency between influencers, businesses, and regulators.
Critics say the licensing costs and strict criteria could burden smaller creators. They worry about stifling creativity or shutting out voices that lack formal backing. On the other hand, supporters argue that regulation will protect against fraud, false claims, and unclear advertising practices.
As these rules roll out, creators and brands must adapt. Anyone posting promotional content must confirm licensing status and stay updated on compliance. Failure to do so could lead to serious legal and financial consequences.
Saudi Arabia Enacts New Rules for Influencers & Businesses on Social Media
