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Threads Expands Communities With Champion Badge Testing

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Threads Expands Communities With Champion Badge Testing

Threads has expanded its topic-based groups. The update aims to encourage more discussion across the platform.
The company first introduced discussion groups in September. The feature helps users find conversations around shared interests.When the option reached all users in October, about 100 topics were available. The latest update increases that number to more than 200.
As a result, people can now connect around a wider range of interests. These include entertainment, sports, and niche hobbies.Meta says the expansion should improve discovery. It also hopes to keep conversations active and relevant.The update supports Threads’ push into real-time discussions. It also positions the app closer to forum-style engagement.

New Tools Aim to Boost Participation

Alongside expansion, Meta is introducing Champion badge testing. The test highlights highly followed contributors within each group.These visual labels make it easier to spot leading voices. Therefore, users can decide who to follow more quickly.The company is also testing topic labels for posts. These labels let users show specific preferences within a discussion space.
Group leaders will define the available labels. Members can then choose one to display with their posts.Meta says these tools should motivate active participation. In addition, they may help sustain long-term conversations.The company believes focused discussions improve user value. They also generate structured data that supports future AI development.
Over time, Meta plans to expand access to these tools. The goal is stronger engagement without increasing complexity.

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