Threads User Growth Surpasses X as Social Media Landscape Shifts
Meta’s Threads user growth continues to climb. Meanwhile, X shows signs of slowing down. As a result, the social media balance may shift in 2026. Recent data suggests Threads now leads X in daily activity. Therefore, many experts see this as a turning point.
Threads Gains Momentum While X Struggles
According to Similarweb estimates, Threads overtook X in daily active users last year. Since then, the gap has continued to grow. For example, sports leagues and celebrities now post more often on Threads. In addition, Threads improves real-time updates through smarter algorithms. X, however, focuses heavily on its Grok AI chatbot.
As a result, AI-generated posts now dominate many user feeds. That shift may reduce organic engagement. However, usage spikes still appear during major news events.
Why User Numbers Remain Debatable
It is important to note one key detail. The data reflects daily users, not monthly totals. Threads reports 400 million monthly active users. Meanwhile, X claims 600 million. Yet, those numbers raise questions. X no longer releases audited reports. In addition, past statements suggested many accounts were bots.
If removed, actual user totals could be much lower.
Similarweb also relies on estimates. Therefore, the data cannot be considered exact. Even so, trends suggest consistent Threads user growth. Meanwhile, independent reports show declining engagement on X.
What This Means for Marketers
Ultimately, raw numbers matter less than audience behavior. Marketers should focus where their communities stay active. Recent comments from X leadership revealed low daily content viewing. That suggests limited attention per user.
As a result, Threads may offer stronger reach this year. If trends continue, Threads could surpass X completely in 2026.
