X Bans InfoFi Projects From Incentivized Mass Posting
X has announced a major update to reduce spam on the platform. The company confirmed an InfoFi mass posting ban aimed at apps that reward users for posting. As a result, X removed API access from these services. The change targets information finance, or InfoFi, projects. Many of these projects link closely to crypto communities. They reward users with tokens or perks for promoting messages on X.
However, this system created a flood of low-quality posts. Therefore, X decided to step in and take action. According to X, these incentive programs pushed users to post repetitive replies. Many of those replies added little value. As a result, timelines became harder to navigate.
Why X Took This Step
X’s head of product said spam from InfoFi apps harmed the user experience. He explained that AI generated replies also increased. In addition, bots amplified these posts for rewards. X now expects timelines to improve. Once payments stop, bots lose their reason to post. Therefore, users should notice cleaner conversations. Spam reduction remains a top priority. X continues to refine its algorithm to reward meaningful engagement. As a result, short and empty replies no longer offer benefits.
Impact on the Crypto Community
The InfoFi mass posting ban may frustrate some crypto groups. Many rely on X to promote projects and boost visibility. However, mass posting no longer works. Recently, X also addressed rumors about posting “GM” replies for reach. The platform clarified that frequent replies do not increase visibility. Therefore, posting habits are shifting. Crypto discussions still matter on X. Business and finance remain popular topics. However, X now favors quality over volume.
There may be another backlash. Still, X seems committed to reducing spam. In the long run, fewer junk posts could also lower AI processing costs.
Overall, this update marks another effort to balance growth and trust. The InfoFi mass posting ban signals a stronger stance on platform quality.
