X Corp Faces Bluebird Trademark Bid Over Former Twitter Name
Corp has filed a lawsuit against a U.S. startup over a Bluebird trademark bid. The case focuses on ownership of the former Twitter name. As a result, the dispute has sparked fresh debate about rebranding and brand rights.
The lawsuit landed in a Delaware federal court this week. X Corp argues its legacy brand still holds strong legal value. Therefore, it says no other company can claim it.
Why the trademark fight matters
The startup, Operation Bluebird, wants to relaunch the platform under a new service. However, X Corp says this effort crosses clear legal lines.
It claims users could face confusion if the plan moves forward. Operation Bluebird asked U.S. regulators to cancel the old trademarks earlier this month.
The company argues X stopped using them after a major rebrand.
In response, X Corp strongly disagreed. X Corp says millions still visit the platform through its original domain. In addition, many users and advertisers continue using the former name in conversation. The company also says it actively protects those rights.
Elon Musk bought the platform in 2022 for $44 billion. He later renamed it as part of a broader strategy shift. However, legal experts note that rebranding alone does not erase trademark ownership. Operation Bluebird’s founder says the startup will defend its position. Meanwhile, X Corp seeks damages and a court order to stop the effort.
As a result, the case could shape how tech companies handle legacy brands. The outcome may influence future platform rebrands across the industry. It also highlights the lasting power of well known digital identities. For now, the Bluebird trademark bid remains firmly contested.
