X introduces a bold creator incentive
X has announced a creator million bonus to attract long-form writing. The platform will reward one standout piece with a $1 million payout. As a result, many writers now see a rare opportunity. The contest runs until January 30.
Only U.S.-based users can take part. In addition, participants must subscribe to X Premium.
To qualify, writers must publish original work. Each piece must exceed 1,000 words.
However, visibility matters more than style alone.
How writers can improve their chances
X will judge entries using verified timeline impressions. Therefore, strong engagement will drive success. Content must connect with paying readers. Data from last year offers clear signals. For example, deep analysis and smart satire performed well. As a result, thoughtful topics may gain traction.
X wants more detailed writing on the platform.
This move also supports its AI training goals. However, critics question long-term commitment. Still, the cash incentive may spark short-term interest. Many creators may experiment with deeper storytelling. Whether this strategy lasts remains uncertain. For now, the creator million bonus sends a clear message.
X wants ideas that shape conversation and culture. Writers willing to try may find real value.
