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5 Social & Digital Marketing Trends Shaping Social Media Marketing So Far in 2025

  • September 1, 2025
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1.The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push

2 TikTok’s U.S. Saga

Uncertainty continues over TikTok’s ownership. A potential U.S. ban would force marketers toward Instagram and YouTube.

3. YouTube vs. TV

YouTube is now the top streaming service in the U.S., rivaling traditional TV with stronger targeting and reach.

4. Platforms Bowing to Trump

Meta and others are aligning policies with Trump’s administration for political and financial gain, impacting moderation and regulation.

5. Threads vs. X

Threads (400M MAUs) is catching up to X (500–600M). Ads are live, momentum is shifting, and creators are fueling growth.

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