Australian Brand Momentum: Grapevine Scores Major Wins Across Iconic Labels
Grapevine continues to build Australian brand momentum with a series of major client wins. The agency’s latest success comes from its partnership with Don, one of Australia’s most iconic names. Chelsea Jarred, the company’s founder, says the team feels excited about this opportunity. In addition, she notes that the brand’s classic look will stay front and centre as they create fresh and useful content for users.
The win adds to a strong year for the agency. Earlier in the year, Grapevine became the full service social media partner for Abbott’s Bakery. The team has spent nine months refreshing the bakery’s social presence with warm, relatable storytelling. As a result, the content now connects with everyday Australians across TikTok, Instagram, Facebook and Pinterest.
Abbott’s Bakery Gluten Free range
The renewed approach also delivered strong results for the Abbott’s Bakery Gluten Free range. For example, the campaign hit a record prompting awareness score. It also drove a meaningful sales jump in supermarkets during the third week of launch. These results reinforced the agency’s talent for social first creative work.
AgGrapevine also stepped into the world of frozen treats through its partnership with Little Big Ice Cream. The brand, created by David Sloan, aims to shake up the ice-cream aisle. Therefore, the agency moved quickly to shape its voice. They partnered with creators Matt Hey and Katie Gulle to introduce the brand to future generations and strengthen early recognition.
Agency has built reputation Over the past 18 years,
The agency has built a reputation for delivering results with a thoughtful approach. Its PR roots guide every strategy and help shape content that stands out in busy feeds. In addition, its growing client list highlights its ability to blend smart planning, earned media thinking and engaging storytelling. As a result, Grapevine continues to position itself as a leader in modern content creation.
