Meta Shares New Reels Advice to Boost Your Creative Video Strategy
Meta has released new guidance to help marketers improve their creative video strategy on Reels. Many brands want better results on Instagram and Facebook. Therefore, Meta’s research offers timely insights for anyone planning new campaigns.
The study came from Toluna and reviewed many types of brand content. As a result, Meta pulled out clear patterns that show what truly works. The findings highlight two areas: brand building and direct response.
Tips for Brand Building on Reels
Meta shared five simple tips for brands. First, state your message early. This approach helps people connect with your idea within seconds. In addition, Meta encourages repeated branding in different scenes to strengthen recognition.
The research also suggests using speech and music together. This combination makes your message more engaging. You can also boost interest by sharing audio and visual cues at the same time. Finally, show real, everyday moments. People respond strongly to relatable situations.
Tips for Direct Response Marketers
Meta also listed six tips for performance-driven content. Showing your product more than once can increase interest quickly. However, they recommend keeping brand presence under 25 percent of the video.
You can also share more context, such as features or benefits. This detail helps viewers understand why the product matters. In addition, a clear call-to-action encourages people to take the next step.
Meta also advises using music with speech. Emojis can help too, especially when used as native elements. The company added one more tip: start with a strong hook. This tactic combines visuals and sound to grab attention fast.
These insights can guide your 2026 planning. And with more AI tools available, creating fresh Reels is easier than ever.
