Velvet Ribbon Trend Drives Surge in Sales as Viral Craft Craze Takes Over

A growing velvet ribbon trend is transforming a small Lincolnshire shop into a viral success story. Customers across the UK are rushing to buy velvet ribbons after a TikTok and Instagram craze sparked fresh interest in handmade Christmas decorations. As a result, one local store is now experiencing demand far beyond what it expected.
Follie, an independent gift shop in Lincoln, became part of the trend almost overnight. Owner Josie Rossington said online orders poured in from places as far apart as London and Scotland. She explained that people discovered the craft through short videos showing how to make velvet ribbon paper chains. The simple idea inspired thousands of viewers who wanted to try the project for themselves.
Rossington said sales went bonkers as shoppers asked for more colours and lengths. She estimates the amount sold in recent weeks would stretch across the Humber Bridge several times. In addition, customers are using the ribbon to decorate wreaths, gifts and Christmas displays. The variety of uses helped the craze grow even faster.

Social Media Fuels the Craze

The velvet ribbon trend shows how quickly online platforms can influence real stores. TikTok creators often share craft ideas that spread within hours. Instagram users then follow with their own versions, which helps keep the cycle going. This combination turned a simple ribbon into one of the season’s most popular items.
Rossington said she only began selling the velvet strips last year. However, the recent attention has introduced her shop to new audiences and boosted local interest in handmade crafts. She hopes the excitement will continue into the holidays, as people look for fun and inclusive ways to decorate their homes.
The story highlights how social trends can reshape small businesses. A single viral idea can travel far, inspire creativity and bring unexpected growth.