Fizz College Marketing Transforms How Brands Reach Students on Campus

Fizz college marketing is becoming a powerful way for brands to connect with students. The platform focuses on real campus culture, which helps brands speak in an authentic voice. As a result, many advertisers now see strong engagement from college communities.
Fizz began in 2021 when Stanford students Teddy Solomon and Ashton Cofer created a space for campus discussions. The app lets students post text, photos, and videos. They can share content with a handle or stay anonymous. In addition, every user verifies their school email, which creates a trusted campus only environment.
The platform has grown fast. Its user base has doubled since late 2024. Today, Fizz operates on more than 700 campuses across the United States. This growth has encouraged the team to explore simple and effective ad tools for brands.

A New Way to Advertise

Fizz now allows advertisers to run static, text, or video ads. Each ad links directly to an app store or an outside site. Last year, the team tested a one advertiser per day model. This gave each brand full visibility in the prime top of the feed spot. The creative changes by school, which helped campaigns feel more relevant.
Several ad versions ran early in the day. However, Fizz switched to the top performer by the afternoon. This approach worked. One dating app reached an 11.5% click through rate and rose in the App Store rankings.

Keeping Ads Authentic

Fizz guides brands to use natural student language. Its young team understands what feels real and what feels corporate. This hands on support helps marketers avoid tone deaf messaging.
The challenge now is long term retention. Students graduate, so Fizz plans to expand into broader communities. The goal is to keep users engaged even after college